We build
intelligent
systems
for real-world
operations.
FIRMA23 is an agentic engineering firm based in Mérida. We design, deploy, and operate vertical systems alongside Mexican companies.
Our approachMérida, Yucatán, Mexico
Operations are the context
General tools solve tasks. Companies operate through specific decisions, exceptions and accountabilities.
Value emerges when intelligence becomes a system designed around that reality.

An operation is understood through its relationships, not isolated tasks.
H01From operation to system
We work inside the problem, alongside the people accountable for it.
- Observe
Diagnosis
We map real work, decisions, exceptions, information and accountable roles.
- Real work
- Decisions
- Exceptions
- Accountability
- Structure
Solution design
We define the minimum architecture of agents, software, data, rules and human control.
- Architecture
- Agents and software
- Data and control
- Training
- Operate
Implementation
We build with the operating team, test real cases and transfer lasting capability.
- Construction
- Real cases
- Documentation
- Transfer
Agentic Engineering
An agent on its own is not a system.
- OperationReal work
- ContextRules and exceptions
- AgentsModels and tools
- ControlHuman decision
- OutcomeTraceability
We coordinate models, tools, information, rules, interfaces and people to perform work with context, traceability and control.
Principles
Principles
Understand before automating.
Automation begins with an exact reading of the work as it really happens.
Build with the people who operate.
Adoption is designed with the architecture and the people accountable for it.
Make accountability visible.
Every decision needs authority, a record and a clear way to review it.
The firm

Proximity makes it possible to observe patiently and build precisely.
H02A firm with direct accountability.
From Mérida, FIRMA23 brings together engineering, operational knowledge and systems design. We work closely, document what we learn and remain accountable for what we put into operation.
Meet the firm